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Certificate programs are comprehensive, career oriented courses of study not leading to academic degrees. They are offered via classroom, online, and hybrid formats, and provide entry level or advanced skill sets valued by employers in a variety of career areas. With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. While customer churn prediction can be an essential part of customer retention efforts, it has received very little attention in the gaming literature. Using historical online gaming data, this. This guide, written by casino math professor Robert Hannum, contains a brief, non-technical discussion of the basic mathematics governing casino games and shows how casinos make money from these games. The article addresses a variety of topics, including house advantage, confusion about win rates, game volatility, player value and comp policies. The social casino and real money gambling industries, including gambling at online and live venues (such as casino resorts), are quickly converging (H2 Gambling Capital & Odobo, 2013). GAM 440 - Casino Marketing Common/popular casino marketing tactics are examined, followed by an overview of slot club structures and related database marketing activities. Match-play coupons, dead chip (a.k.a. Rolling programs), and loss discounting are all closely examined.
IGI Introduction to Casino Management


This course is designed to identify, contrast, and compare basic casino department management procedures. Students will examine and discuss the relationship between the casino department and other departments in a hotel/casino environment. Course content will focus on game selection, controls, layouts, gaming development and customer service; the casino industry’s future outlook and career opportunities will also be explored. At the conclusion of the course, students will be able to implement and apply the basic procedures of managing a casino within a resort setting. This will be facilitated through discussions, assignments, videotape, a Mid-term Exam, a Final Exam, a Current Events Report and a Principles of Casino Management Application Report. Please note that the Leo Lewis and David Ross video tapes, even though somewhat outdated, provide you with actual industry executive exposure, terminology, and decision making techniques.Course ProceduresThe course will follow an instructor presentation/discussion format. Required/suggested readings and lecture material will be covered, however, the instructor will encourage open discussion by all class members for the benefit of everyone. This will be facilitated with Online Education video tapes (streamed into the higherL LMS), higherL LMS discussion questions, higherL LMS assignments, higherL LMS mail, course content homepage for the syllabus, learning modules, higherL LMS announcements provided weekly by the instructor, and My Grades in My Tools for viewing your Course Record.
This instructor’s primary concern is to provide the best possible learning environment. In the industry I always keep in mind a quote by Autry (1991), ’I always tell my supervisors, ’Those workers want to know how much you care before they care how much you know.’ I sincerely care about each student learning and working at his/her potential. In turn, I will be providing each learning module with the best information available on the subject.

1. Read required/suggested book chapters and references before the class learning module discussions and assignments. Also, it is strongly suggested that you print-out the PowerPoint slides and PDF content information from higherL LMS. Only important highlight material will be covered in the instructor presentations.2. Read weekly announcements, messages, and course mail (updated early each week).3. Keep in touch with the instructor through the higherL LMS course mail.4. Thoughtful, constructive, and active participation in class discussions and assignments is expected. This will be facilitated by higherL LMS Discussion Questions and higherL LMS Assignment Questions (DUE BY MIDNIGHT EACH SUNDAY AND RESPONDED TO EACH MONDAY).5. The exams will be objective in format and be administered on higherL LMS. They will be closed books/notes and must be proctored. The Mid-term Exam will last one hour and 15 minutes. The Final Exam will last two hours. Students out of the Las Vegas area are responsible for securing a proctor and following the Online Education policy forms for that purpose (more details will be given prior to the exams). THERE WILL BE NO EXCEPTIONS TO THIS POLICY.6. You must have Microsoft Word or Microsoft Vista Word to operate this higherL LMS course.AssessmentsPointsClass participation in higherL LMS discussion Questions--200 points [17%] (DUE BY MIDNIGHT EACH SUNDAY)Class participation in higherL LMS assignments—200 points [17%] (DUE BY MIDNIGHT EACH SUNDAY)Mid-term Exam--200 points [17%]Final Exam--200 points [17%]Current Events Report Assignment--200 points [17%]Principles of Casino Management Application Report Assignment--200 points [17%]Class Photo--20 bonus pointsSee my grades in my toolsGrading Scale: This is a pass or fail ’Certificate of Completion’ class, therefore; no grades will be issued. You must maintain at least a 73% average to achieve the certificate.


Anthony F. Lucas & Jim Kilby (2011). Introduction to Casino Management. Okie International, Inc., Escondido, California

Use the link ’http://guides.library.unlv.edu/igi’ for sources in answering the Current Event Lab Assignment in Learning

Some of the sources listed below are professional databases. Assistance is available from the library athttp://www.library.unlv.edu/ABI/INFORMAutry, J. A., (1991). Love and Profit: The Art of Caring Leadership. New York: Morrow.Business Source Premier.CasinoCityPress.Eade, R., (2006). Casino Cage Operations. Community College of Southern Nevada.Fey, M., (2003). Slot Machines America’s Favorite Gaming Device (Seventh Edition). Reno, NV: Liberty Belle Books.Gaming Research and Review Journal. University of Nevada, Las Vegas.Gaming Studies Research Center. (2012). University of Nevada, Las Vegas-Lied Library. Available:http://gaming.unlv.edu.Global Gaming Expo G2E Seminars (Multimedia CDs).Goll, G., (1991). Hospitality Management: An Organizational Behavior Approach-Management by Values. UNLV: Academic Printing Services.Hospitality and Tourism Complete.Hospitality Related Journals. http://www.library.unlv.edu/subjects/hospitality_journals.html.Pettersson and Hammond, Managing Casino Slot Operations, American Hotel & Lodging Educational Institute, 2009.Publication Manual of the American Psychological Association, (Sixth Edition), 2010.The Electronic Library: Including a Special Section: Issues from Multimedia Gaming Technology. (2005). Emerald Group Publishing LimitedWaters, G. A., (1993). Job Satisfaction of Slot Department Shift Managers in Las Vegas Casinos. Unpublished master’s thesis, University of Nevada,

Eight Week Certificate of Completion 2015 (April 6, 2015--May 29, 2015)Read Assignments Each Day from the Required Readings ListAnswer higherL LMS Discussion Questions and Assignment Questions Each Day [DUE BY MIDNIGHT EACH SUNDAY PACIFIC TIME]Learning Module Week #1 (History and Organization)Receive and organize materials for the course [SEE REQUIRED READINGS FROM READING’S LIST ABOVE-PURCHASE TEXTBOOK FROM UNLV BOOKSTORE OR DIRECT FROM THE PUBLISHER.]Orientation/Syllabus--[PRINT-OUT THE SYLLABUS FOR YOUR REFERENCE]Click on the Table of Contents Introduction Discussion Question and answer the instructor question for introducing yourself to the instructor and the other students in the class. Also, attach your picture as a JPEG file to earn 20 Bonus Points. JUST CLICK ON THE QUESTION; CREATE YOUR MESSAGE RESPONSE AND POST YOUR RESPONSE; PLEASE USE THIS PROCEDURE FOR ANSWERING ALL THE higherL LMS DISCUSSION QUESTIONS. REMEMBER ALL QUESTIONS ARE DUE BY MIDNIGHT SUNDAY OF
Take the Pre-test--in higherL LMS Assessments [Due by midnight Sunday April 12, 2015]Chapter 1 A History of Casino Gaming--(see Reading List--Required Textbook)--Anthony F. Lucas & Jim Kilby (2011). Introduction to Casino Management. Okie International, Inc., Escondido, California

Day 3 LECTURE--Casino Department Organizational StructureDay 4 Slot FloorpersonsChapter 7 Cage OperationsDay 5 How the Casino Department Relates to Other Hotel DepartmentsSupplemental-Casino Cage, Credit and CollectionsClick on the Table of Contents and answer the Assignment and Discussion Questions for this week. All answers are due by midnight Sunday of each respective week.Learning Module Week #2 (Gaming Control/Law)Day 1 Chapter 5 Nevada Gaming RegulationsDay 2Chapter 8 Currency & Suspicious Activity ReportingDay 3 Gaming Control LawTitle 31 General Information ProcessingDay 4 LECTURE--Gaming Control Reporting-IRS ReceiptsSupplemental-Gaming ControlDay 5 Supplemental-Currency Reporting
Click on the Table of Contents and answer the Assignment and Discussion Questions for this week. All answers are due by midnight Sunday of each respective week.Learning Module Week #3 (Slot Management)Day 1 Chapter 9 Slot Operations ILECTURE--Field Trip-High Volume Hotel/Casino Gaming Device DepartmentDay 2 Supplemental-Introduction to Slot Management--Part 1LECTURE--Overall Mechanical Functional Knowledge of Gaming DevicesDay 3 Course Video--IGT MarketingLECTURE--The Leadership Role of the Director of Gaming Device DepartmentLECTURE--Gaming Device Machine Percentage CalculationsGuest speaker--Peter Eghoian--Slot probability


Day 5 Mid-term Exam Friday April 24, 2015 from 3:00 until 4:15 PM PACIFIC TIME in Beam Hall 240 for On-campus students. Out of Las Vegas area students will arrange separate proctors (details to follow).

Click on the Table of Contents and answer the Assignment and Discussion Questions for this week. All answers are due by midnight Sunday of each respective week.Learning Module Week #4 (Detailed Slot Operations)Day 1 LECTURE--Gaming Device Department Personnel ManagementLECTURE--Gaming Device Department SchedulingDay 2 LECTURE--Field Trip-International Game TechnologyLECTURE--Gaming Device Floor Layouts and Techniques-Part IDAY 3 LECTURE--Gaming Device Marketing and Signage-Part ILECTURE--Field Trip-Bally GamingDay 4 LECTURE--Gaming Device Route OperationsLECTURE--Field Trip-United CoinDay 5 LECTURE--Field Trip-Low Volume Hotel/Casino Gaming Device DepartmentLECTURE--Future Outlook and Career Opportunities in Gaming Device OperationsLECTURE--Problem Gambling [NO VIDEO]-Reference address: http://www.nevadacouncil.orgClick on the Table of Contents and answer the Assignment and Discussion Questions for this week. All answers are due by midnight Sunday of each respective week.Learning Module Week #5 (Table Games)Day 1 Chapter 4 Organizational Structure of Casino DepartmentsDay 2 Chapter 6 Casino Drop and Count ProcessesDay 3 Casino Lab with Gary WatersDay 4 Casino Lab with Gary Waters Part 1Day 5 Casino Lab with Gary Waters Part 2RFID Radio Frequency Identification for Table GamesClick on the Table of Contents and answer the Assignment and Discussion Questions for this week. All answers are due by midnight Sunday of each respective week.

(Surveillance/Peripheral Games/Accountability/Marketing)Day 1 Cheating ExposedUnlv Casino Management Online PaymentDay 2 Chapter 15 Race and Sports Book OperationsDay 3 Chapter 2 Profit Structure of Integrated ResortsDay 4 Chapter 16 Introduction to Casino Marketing Day 5 Supplemental-Field Trip--New York New York Hotel/CasinoSupplemental-Field Trip-Paul-Son Gaming CorporationCustomer Courtesy and ServiceService Profit ChainClick on the Table of Contents and answer the Assignment and Discussion Questions for this week. All answers are due by midnight Sunday of each respective week.Learning Module Week #7Current Events--Use Periodicals, Books, or Journal Reports for the following Topics) [Analyze one periodical, one book, or one journal article per topic--submit Assignment on this higherL LMS: What you learned, how the current event relates to our course material, and a brief summary (Three paragraphs)]
Use the link ’http://guides.library.unlv.edu/igi’ for sources in answering this Current Event Lab Assignment.

DUE BY MIDNIGHT PACIFIC TIME SUNDAY MAY 24, 2015Day 1 Coinless slot machines (gaming devices)—TITO (Ticket/in-Ticket/out)Day 2 Server Based GamingDay 3 Tracking Systems for both Slots and Table GamesDay 4 Title 31 Bank Secrecy Act (reporting of cash transactions)Day 5 Hand Held Gaming Devices and Electronic Games (Cantor Gaming, SHFL/Bally Technologies, IGT)Learning Module Week #8Days 1, 2, and 3 (Principles of Casino Management Application Report--DUE BY MIDNIGHT PACIFIC TIME WEDNESDAY May 27, 2015) [Application of the course material to your current work environment and/or your future career--submit Assignment on this

Day 5 Final Exam Friday May 29, 2015 from 3:00 until 5:00 PM PACIFIC TIME in Beam Hall 240 for On-campus students. Unlv Casino Management Online ClassesOut of Las Vegas area students will arrange separate proctors (details to follow).Unlv Casino Management Online Login

Introduction to casino management pdf
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